LiorahLabs was founded on the unwavering belief that “health and wellness should not be promised, but proven.”
Growing up in Switzerland gave me a global perspective that values precision and discipline.
Health challenges in my early years made me strongly realize the importance of making long-term, meaningful choices rather than short-term decisions.
After completing my secondary education, I pursued international studies and enrolled at the University of Toronto in Canada,
where I am currently undertaking an Honors Bachelor of Arts (HBA), with graduation scheduled for 2026.
This academic experience has further refined my analytical thinking and strengthened my belief in building organizations grounded in accountability and transparency.
LiorahLabs was established to embody these values.
At the same time, LiorahLabs is built on a long-term vision that integrates business discipline with a medical perspective.
My brother is currently studying medicine at the University of Lausanne in Switzerland, aiming to obtain his medical license.
After completing his medical training, he is expected to join LiorahLabs and contribute clinical insight, scientific rigor, and practical medical knowledge to product development.
In a marketing-driven industry, we chose a different path.
A path where global certifications, regulatory compliance, and scientific validation are treated not as differentiators, but as prerequisites.
As Founder & CEO, my mission is to build a company that delivers wellness with integrity, where trust is measurable and quality is never compromised.
Because true health solutions should not depend on promises.
They must be proven.
Kotoka Morita
Founder & CEO, LiorahLabs